I make marketing simple
for attractions, events and charities.
Specialist in visitor attraction and mission-led marketing.
I’m Sally Boyce. A hands-on marketing strategist with oodles of energy and a million ideas.
I understand the relationship between the need to grow commercially and the responsibility to share important stories.
From shaping big-picture direction to user testing a landing page, I’ll meet you where you are. I’ll bring insight, empathy, and a bit of dry humour.
I’ve spent years inside visitor attractions, charities with big dreams, and seasonal businesses, so the endless quirks, commercial nuances and (oftentimes odd) customer behaviour doesn’t phase me.
With me you get the specialist skills you need, without the pretence. I’ll be an extension of your team. No fluff, gatekeeping or jargon. Just clear, empowering marketing guidance and support.
What Surreal Bee can do for you
Strategy and big picture direction
I’ll dig into your commercial and marketing ideas, diversification plans, revenue stream building concepts and brand awareness goals with you, and translate them into tangible and actionable strategies and plans.
Copywriting and content writing
Preparing copy for your website, social media, emails, blog, packaging, press releases, adverts, presentations and reports.
Campaign planning and channel strategy
I'll support you in creating an actionable campaign plan, offering proposition, goal setting and channel selection advice.
Social media and community strategy
Identifying opportunities, optimising your existing presence and reaching new audiences.
Website management and optimisation
Creating and curating content for your website. Developing content strategies and optimising performance. Building reporting structures, dashboards, spreadsheets and explorations.
Extension of your in-house marketing team
Assimilate with your existing team to support in any areas with a resource or experience gap.
Project scoping and management
Is there a specific project you’d like support in scoping? I will build out a project plan and execute.
Other areas
Including email marketing, paid media management, creative briefing, comms planning and drafting, operational and service communications, presentation and script writing.
Recent clients
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Taking bookings from January 2027
◍ Taking bookings from January 2027
Nice things people have said about me
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“I could unequivocally rely on [Sally] to deliver. No task was too daunting.”
Julie Cresswell Buck - Interim CMO, Eden Project
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“Sally earned a reputation for being the go-to marketing person for high profile projects. She was more than a safe pair of hands.”
James Bailey - Marketing director, Longleat
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“Her ability to set up, interrogate and clearly interpret digital campaign data, as well as introduce marketing best practice was inspiring. I learned so much working with her.”
Kathryn Nichols - Senior Digital Design Manager, Eden Project
Fancy a chat?
Fill in the contact form or drop me an email and let me know what’s on your mind.