I make marketing simple
for attractions, events and charities.
Specialist in visitor attraction and mission-led marketing.
I’m Sally Boyce. A hands-on marketing strategist with oodles of energy and a million ideas.
I understand the relationship between the need to grow commercially and the responsibility to share important stories.
From shaping big-picture direction to user testing a landing page, I’ll meet you where you are. I’ll bring insight, empathy, and a bit of dry humour.
I’ve spent years inside visitor attractions, charities with big dreams, and seasonal businesses, so the endless quirks, commercial nuances and (oftentimes odd) customer behaviour doesn’t phase me.
With me you get the specialist skills you need, without the pretence. I’ll be an extension of your team. No fluff, gatekeeping or jargon. Just clear, empowering marketing guidance and support.
What Surreal Bee can do for you
Strategy and big picture direction
Commercial growth matters. So does purpose. I help you build marketing that supports long-term financial sustainability without losing sight of the stories that make your organisation worth caring about.
Copywriting and content writing
Content planning and preparing copy for your website, social media, emails, blog, packaging, press releases, adverts, presentations and scripts.
Campaign planning and channel strategy
I'll support you in creating an actionable campaign plan, offering proposition, goal setting and channel selection advice.
Social media and community strategy
Identifying opportunities, optimising your existing presence and reaching new audiences through brilliantly thought out and executed content across organic and paid activity.
Website management and optimisation
Creating and curating content for your website. Developing content strategies and optimising performance. Building reporting structures, dashboards, spreadsheets and explorations.
Extension of your in-house marketing team
Assimilate with your existing team to support in any areas with a resource or experience gap.
Other areas
Including email marketing, paid media management, creative briefing, comms planning, operational and service communications, speaking engagements and panel appearances, branding support and workshops.
Recent clients
◍
Taking bookings from April 2027
◍ Taking bookings from April 2027
Nice things people have said about me
-
![A woman with long curly hair smiles to camera with flowers in the background]()
“I could unequivocally rely on [Sally] to deliver. No task was too daunting.”
Julie Cresswell Buck - Interim CMO, Eden Project
-
![A man with short dark hair smiles to camera with a plain white background]()
“Sally earned a reputation for being the go-to marketing person for high profile projects. She was more than a safe pair of hands.”
James Bailey - Marketing director, Longleat
-
![A woman with straight brown hair and glasses smiles to camera with green foliage in the background]()
“Her ability to set up, interrogate and clearly interpret digital campaign data, as well as introduce marketing best practice was inspiring. I learned so much working with her.”
Kathryn Nichols - Senior Digital Design Manager, Eden Project
Fancy a chat?
Fill in the contact form or drop me an email and let me know what’s on your mind.