Stuff I’ve done
Here you can have a squiz at a few of the projects I’ve led and supported as Surreal Bee.
Website migration 2025
with Longleat
The brief
Longleat had designed a brand-new website — one that matched the scale and magic of the attraction itself. My role was to lead on copywriting and content, shaping everything from the story of its animals to the history of its stately home, as we migrated to the new platform.
What I did
I started with the stars of the show: the animals. I researched, spoke to the experts, fact-checked, and wrote engaging copy for more than a dozen new animal pages, including African lions, Amur tigers, and of course the brand-new pod of hippos. Once the wildlife was roaring (and grunting) online, I moved into the House and heritage sections, writing about Longleat’s history, gardens, archives, and exhibitions.
From there, my role expanded to lead copy and brand checker across the entire site. That meant combing through pages of commercial, informational, and visitor content — tightening copy, injecting brand personality, and keeping everything consistent. To keep the project on track, I set up a Trello process with the wider team, creating clear accountability and seamless collaboration.
The outcome
The new Longleat website launched in late July with fresh, consistent, and engaging content across every corner — from lions to libraries. Visitors can now explore the full breadth of Longleat online, while the team has a clear content framework and process to carry forward. The newly designed and implemented components have been deployed strategically to showcase Longleat's magic, enhance users' engagement and fun, and most importantly optimise the conversion journey with room to scale.
Sessions season 2025 comms
with Eden Sessions
The brief
The Eden Sessions bring some of the biggest names in music to one of the most unique venues in the world. For 2025, I was asked to lead on the entire ecomms strategy — no small feat, considering the scale of the season and the sheer volume of communications involved.
What I did
I project-managed more than 120 separate email campaigns across the season. These covered everything from teasers and inside track announcements and promotions, to competitions, to commercial partner showcases, to practical booking information. Alongside this, I managed the Sessions website — creating and updating pages for each act, building out promotional content, and developing multiple webforms and workflows to keep communication with bookers smooth, consistent and exciting.
To future-proof it all, I created a comprehensive Sessions comms guide, breaking down the step-by-step process for announcements, promotions, and guest comms. And because I love a good spreadsheet, I also designed a master checklist and action tracker to keep the entire comms programme watertight across the season, which can be used again and again!
The outcome
What could have been chaos turned into a clear, structured, and scalable communications system. This resulted in audiences receiving timely, relevant, and engaging information at every stage of their journey — and the Sessions team went away with a detailed blueprint to carry into future seasons.
Earth Day 2024 and 2025
with Eden Project
The brief
In both 2024 and 2025, the challenge was to take big Earth Day broadcast features (ITV’s Loose Women live from the Biome in 2024, and a BBC Teach lesson in 2025) and make them part of a wider, meaningful campaign, not just a one-off TV event.
What I did
I created and curated the digital experience of both campaigns. In 2024, that meant building a campaign page, producing a paid media strategy across Meta, YouTube and TikTok, and shaping the audience journey so the TV moment flowed organically into Eden’s wider Act mission. I pulled in existing resources — from climate anxiety content I’d previously developed, to YouTube playlists — making the campaign useful and action-focused.
In 2025, the focus was similar: curating and creating content supporting the BBC Teach Live Lesson broadcast 'Water Wonders', again tying it all back to Eden’s Act hub, the home of positive climate action resources.
The outcome
Instead of just being another awareness day, Earth Day at Eden became a joined-up, meaningful campaign with clear next steps for the audience. From broadcast through to social, paid media, and on-site content, people weren’t just watching a moment — they were invited to take part in a bigger story.